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Honesty of origin and a “fourth wave”

I was doing a little hunting around the web, and came across this little article.

I found it to be an interesting way of looking at things. I also found it sort of offensive in his definition of the 4th wave (to see why, click here)

 

Let’s talk about estate coffees & the fourth wave!
By Baccellieri, Michael
Publication: Tea & Coffee Trade Journal
Date: Dec 2006
Subject: Coffee industry (Industry forecasts), Coffee industry (Logistics)
Location: United States
It seems that in various trade journals and newspapers there is a big deal being made about estate coffees and the “third wave” coffee movement. However, what exactly is an estate, and why do producers and roasters tout their product as “estate” coffee? Michael Baccellieri of the 25-year-old specialty coffee roaster, Longbottom Coffee and Tea, sounds off!
More..

Interesting way to put it.

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