Signature Drink Offerings

May 24, 2007 · Filed Under Coffee, Espresso, Retailers, Signature drink 

Part of the concept behind the signature drink in barista competitions is of a house or barista-specific specialty drink that can be ordered. The problem is that so many of these drinks are so elaborately assembled, that it would be seemingly impossible to have them on the menu as an offering.

I know of a few shops with “signature drinks” which are comprised of a combination of standard syrup or sauce flavorings, but are these really the same thing? Does an espresso drink made to taste like a Snickers really match the notion of a Specialty Coffee culture? We are to the point that people see coffee as a “sweet treat” more than anything else when they visit a shop. There are exception, few though they may be, but even then.. syrups are available, but very rarely do we find a real “signature drink” on the menu.

I think it would be interesting if shops would offer the signature drinks of their SCRBC entrants on the menu as a regular offering. This would mean, however, that huge elaborate setups like Jon Lewis’s “still” aren’t exactly a practical choice of equipment, and neither are Tatiana’s beer hats.

I’ve found that customers really like seeing a list of Signature drinks on a shop’s menu, as it makes ordering something much easier. I think it would be nice if these signature drinks matched up to the Specialty Coffee quality experience.

Is anyone in Texas already doing this?

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No Responses to “Signature Drink Offerings”

  1. Tyler on July 2nd, 2007 10:00 am

    http://www.intelligentsiacoffee.com/retail/broadway/05-30-2007

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