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Creative Summer Drinks
It’s big. It’s bright. It’s hot. Right now, it’s taking it all out on us.
It’s the middle of June, and while it’s not officially summer, you probably wouldn’t know it from stepping outside.
Here in Lubbock, we’ve seen a massive increase in cold and blended beverage sales, and a nose-dive in hot espresso sales. Like any season, summer is an opportunity to turn a changing demand into an increase in sales.
There are a number of things to implement as “limited time” products, such as shakeratos, affogato, and other common menu items, but why limit yourself?
There is an abundance of seasonal fruit available these days. Why not make use of them? Syrups are the common go-to item for many “signature drink” categories,but it doesn’t have to be this way!
Why not try adding blueberries to an iced blended latte made with a single origin Harrar or Sidamo espresso? Or why not add a hint of mango to a shakerato made with a chocolate-and-fruit noted espresso?
These are just off the top of my head, but I know there are LOTS of creative drinks out there, and we want to hear about YOUR ideas. We’d like to hear from customers as well as baristas, on this one.
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2 Responses to “Creative Summer Drinks”
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Syrup free drinks would be nice. It would be great if you could get a good flavor without all that refined sugar.
I love the non-traditional summertime drinks offered at local coffee houses, esp. when compared to mega-chain swill. But it’s gonna take some creative marketing up front to grab the potential, heatstroke-suffering customers away from DQ, 7-11, McD.
I discovered my favorites by accident and advocate as often as I can. But I’d love to see some summer drink ads popping up in heavy rotation by the tail-end of Spring. And so would all those people roasting on the sidewalk, wondering whether or not to come in.