Cappuccino Movie - Dates and Times Update for Houston and Dallas

October 8, 2008 · Filed Under Coffee, Culture, DFW, Documentary, Events, Houston · 2 Comments 

Remember this post? “The Perfect Cappuccino” Movie Screens in Texas!

Well, Amy emailed again to fill in the details on the screenings in Houston and Dallas. Unfortunately, the Houston screening is happening right smack in the middle of the South Central Regional Barista Competition, though if you are in the Houston area and are not planning to make the trek to Austin for the competition, be sure to check it out!

THE PERFECT CAPPUCCINO at Real Films, Houston, TX
Saturday, November 1, reception at 7 pm, screening at 8 pm, Q&A with the filmmaker at 9:30 pm
The Aurora Theater, 800 Aurora Avenue, Houston, TX 77009
Tickets: $10.00 online or $10.00 cash/check at the door. Ticket price includes free refreshments: beer, soft drinks, water, and popcorn (and hopefully coffee too! We are working on it…)
Door Prize: A signed DVD of the film
Local Sponsors: Catalina Coffee and Cuvee Coffee
For more info, please visit www.realfilms.org

THE PERFECT CAPPUCCINO at the Dallas Video Festival
Sunday, November 9, 10:30 am
Angelika Film Center
5321 E. Mockingbird Lane
Dallas, TX 75206
214-826-3300
For info/tickets, please visit www.videofest.org

Buna Bean Coffee Roasters Open House

October 6, 2008 · Filed Under Coffee, Coffee Industry, Community, DFW, Events, Publicity, Roasters, Texas Roasters · Comment 

I received an email from the folks at Buna Bean Coffee Roasters in Ennis, TX to let everyone know that they are having an open house.

When:  Thursday, October 16th, 5:15pm - 7:00pm
Where:  Buna Bean Coffee Roasters
1505 S. Oak Grove Rd., Ennis, TX 75119
map

We are having an Open House/Business After Hours on Thursday, October 16, 2008 from 5:15 – 7:00 p.m. at our roaster located at 1505 S. Oak Grove Rd., Ennis, TX 75119, 972-872-2862 (BUNA).

We would love to have other coffee folks come to our event. Food served.

Thank you,

Brenda Haupt
Buna Bean Coffee Roaster

Thanks, Brenda!

Buna Bean Coffee is a fairly new roasting company in the DFW area roasting on a Deidrich.  They are new, but they are off to a great start.  If you are in the DFW area, give them a visit!  I have been enjoying a Costa Rican from Buna Bean for the last couple of days with good results.

“The Perfect Cappuccino” Movie Screens in Texas!

September 24, 2008 · Filed Under Cappuccino, Coffee, DFW, Documentary, Houston, Publicity, Quality, TX-Coffee, Video · 1 Comment 

Some of you may remember our blog post about this movie when the trailer was posted. (ignore the formatting.. the post is from an earlier incarnation of this blog)

Well, today I received an email from Amy Ferraris, the creator of the film, to let us know that it will be screening THREE TIMES in Texas.  Be sure to watch the trailer if you haven’t already.

Don’t miss the screening if you can help it.  I’m not sure I’ll be able to make any of them, honestly, which is a shame.  So here’s hoping most of you can catch it and give us a write-in about it.

Amy writes,

Hi guys,
I’m a documentary filmmaker, and I’ve recently finished a film called “The Perfect Cappuccino.” I’m writing because it’s going to be screening a few times in Texas over the next couple months - the first time is this Saturday in Denton. And I was wondering if you would consider either posting something in one of your forums or creating a blog post to let your members know about the screenings? I think the crowd of people who frequent your site would definitely get a kick out of the film.

It’s going to be screening…
Saturday 9/27 at 11:00 am in Denton, Texas as part of the Thin Line Film Fest (www.thinlinefilmfest.com)
–At the Dallas Video Festival, which runs Nov. 6-9 (www.videofest.org)
–At the Real Films screening series in Houston in early November (www.realfilms.org) - I will be at this screening for a discussion afterward.

I’m pasting the text of a press release re: the screening in Denton below. (Excuse the press release-ese, but it has some good info on the film in general…)

Thanks for your help in getting the word out!
All the best–
Amy
_____________________________________________
FOR IMMEDIATE RELEASE

The Perfect Cappuccino
A documentary about coffee, consumerism and being American
screens in Denton, Texas on September 27, 2008

Global Capitalism. One Man’s Fight for Survival. Delicately Foamed Milk.
One morning only!

Filmmaker Amy Ferraris’ eucalyptus pictures presents the Texas premiere of THE PERFECT CAPPUCCINO at 11:00 am on Saturday, September 27, at the Fine Arts Theater in Denton, Texas. This quirky, first-person  documentary screens as part of the 2008 Thin Line Film Festival (www.thinlinefilmfest.com).

THE PERFECT CAPPUCCINO tells the story of thirtysomething Amy Ferraris’ lifelong obsession with the cappuccino, an Italian coffee drink that consists of espresso and foamed milk. Having first discovered the cappuccino on a trip to Italy in 1990, Ferraris comes back to the U.S. and is plagued by one seemingly unanswerable question: in the country that put a man on the moon, why is it so hard to find a decent cappuccino?! Ferraris’ quest to answer this question leads her all over the country and includes encounters with a wide variety of characters, including average coffee drinkers, espresso historians, cultural critics, political activists, and even one of the founders of Starbucks. Ultimately, the search leads her to the DoubleShot Coffee Company in Tulsa, Oklahoma, where she finds not only sensational coffee but a community of fascinating characters as well. But her happy discovery coincides with a threat to DoubleShot’s very existence: a legal dispute with corporate giant Starbucks.

“Although this film is pretty wide-ranging in terms of time and geography, in the end, the DoubleShot story is really the film’s heart,” Ferraris notes. “The David-and-Goliath story of this tiny shop standing on principle and going up against a corporate behemoth really inspired me, and it really made me think.” Although it maintains a light-hearted tone, THE PERFECT CAPPUCCINO raises some serious questions. Why is the Starbucks chain-store model a uniquely American approach to coffee? Is there something in our character, as Americans, that pushes us toward expansion and mass standardization? Is this human nature? Is it American nature? Are we a culture that values business enterprise? Or a culture that is ruled by it?

Described by one viewer as Super Size Me meets This American Life, THE PERFECT CAPPUCCINO was a crowd-pleaser at its festival premiere in August 2008, at the Hardacre Film & Cinema Festival in Iowa. Ferraris has pieced together a smart, witty meditation on what our coffee habits say about us, as individuals and as a nation. “The central idea behind this film,” comments Ferraris, “is that when you talk about a ‘perfect’ cup of coffee – or any food, for that matter – you are really talking about much more than how it tastes. Taste is part of it, but there are these other intangible things too – the environment in which you drink it; community, or the people who’re with you when you do; the business practices of the entity who sold it to you… there’s so much to consider.”

Tickets for the event may be purchased in advance at www.thinlinefilmfest.com.

###

To view a trailer of the film, please visit http://cappuccinomovie.com

Media Contact: Amy Ferraris at cappuccinomovie@gmail.com

Production still photos available for publication.

Press copies of the film available for review.

For press inquiries on the Thin Line Film Festival in general, please contact festival director Joshua Butler at joshuabutler@texasfilmmakers.org

The Fine Arts Theater is located at 115 N. Elm Street, Denton, Texas 76201

Latte Art Throwdown - Sept. 27th, Catalina Coffee: Houston, TX

www.catalinacoffeeshop.com

Latte Art Throwdown

  • @ Catalina Coffee

$20 to enter - winner takes all.

Baristas will have 7 minutes to make up to three lattes, choose one to present to three judges.

Judging will be based on symmetry, contrast, and technical difficulty and complexity of the art.

Free-pour only, no etching.

New Book…Looks Like Fun

Killing trees with coffee, I think, is an acceptable trade-off. Especially if you use recycled trees or fake plastic trees, and if you recycle your used coffee grounds into your compost bin.

Now comes this from, fittingly, a Berkeley publisher: What appears to be a fun new book in the super-macro-food-pics mold that is all the rage today, complete with a delectable line-up of deliciously done drinks.

The book is entitled, Coffee Drinks, by one Michael Turback, and, at 112 colorful caffeinated pages, is a bargain at under $15.

Coffee, Culture, and Music

Music has long been a big part of coffee house culture for many people.  The morning brings about the need for energizing comfort in a cup, and the evening brings the desire for social interaction, and a little local culture for many coffee house patrons.

Naturally, we like to focus on coffee quality as the high priority around here, but how many play host to local or traveling musicians?  A shop here built their name as sort of a venue, and the coffee quality came later.  Reverse order, if you ask me, but still… far better to be late than to have missed the boat entirely.

I often enjoyed the “culture” found in a bustling coffeehouse warmed with the sounds of a one-man(or woman) folk band, or a jazz/funk/experimental quintet, or anything in between seemingly breaking the social ice, not offering even a chance for it to form.  Everyone is there to have a good time, and everyone knows it.  Everyone also knows that the air will (usually) be smoke-free, and that the likelihood of a loud drunk ruining the fun is extraordinarily slim, at best.

The undefined, yet undeniably present cafe culture in the United States is what drew me to the specialty coffee scene years ago as a young teen.  Back then, I didn’t know anything about the coffee.  What I did know is that all of the retail spaces that made me feel at home had one thing in common.  That one thing was coffee.  This only further fueled the spark of respect I inherently possessed for the beverage.  Eventually, this respect blossomed into a desire to learn, to understand, to know, and to spread the enjoyment of quality coffee.

How does this all relate?  For a lot of people, they are not drawn in by the bean, but by the culture surrounding it in certain retailers.

We’d like to know.  Is the availability of live music in a coffee retailer much of a priority for you?  Honestly, it is no longer a high priority, but I still enjoy going to a shop that not only knows how to serve a good cup of coffee, but also plays host to numerous musicians looking for an audience.

If you find that it is, or was, a priority for yourself, where did it begin?  Where do you go now?

On Professionalism and the Necessity of Tasting

Last week, I walked into a coffee retailer for the sole purpose of socializing over a cup of coffee.  I walked up to the counter, and asked which coffee was freshest (obviously, it is not a cup-at-a-time establishment, as most aren’t).  Then I asked what it tasted like.  The barista couldn’t tell me.

I see this as a big problem.  Dan mentioned a situation that can touch on this a bit in the forums (though not about tasting).

When you go to a restaurant, and you see a particular dish that strikes your fancy, you may ask your waiter to describe it for you.  You may also ask his opinion and if he would recommend it.  Nine times out of ten, the waiter will do a sufficient job of describing the dish, as well as his personal evaluation.

So when I see a barista who is not only serving the product, but actually MAKING the product as well, who cannot even describe to me what sort of a flavor experience to expect, I consider there to be something very wrong.  There exist some baristas who will say, “Oh, I don’t drink coffee.”  And others who will say, “I don’t know, I don’t like coffee.”  And there are those who do the minimum and just repeat the flavor descriptor off of the packaging from the roaster, their boss, or something other than drawing from their own experiences.

Are we to just accept that the person serving our beloved cup of coffee actually cares less about this product being served than the consumer who, by comparison, is supposed to know very little by comparison?

For the life of me, I cannot understand why someone who does not drink coffee would ever want to work in a position serving coffee to others.  And what’s more, I have an even more difficult time understanding why a business owner or manager would ever consider hiring someone who will not be able to describe what they are serving, much less ever care for its quality.

So, maybe this is a little bit of a rant.  Either way, we are professionals.  A professional does not do only the minimum.  A professional does not stop at “good enough”.  A professional knows their craft inside and out, and has an enormous respect for the materials they work with, and the work that went into them.  It is for this reason that I believe that a coffee professional must taste everything they serve.  They must do cuppings on a regular basis.  They should take notes (mental or tangible), and experiment with variables until perfection is attained(an impossible feat, which ought to tell you something about the nature of a professional).

When a customer comes up to you and says, “Tell me about this coffee,” you should be able to draw upon a wealth of stored information.  Flavor descriptors, brewing parameters, where it came from, how it was processed, its varietal/cultivar, the roast level, who the roaster is (if applicable), and any and every other detail you can retain that the customer may be interested in hearing.

I recently lead a cupping with a shop here in Lubbock.  They had never done one before, but I am told it was a very enlightening experience, and these baristas gained a new respect for their craft.  This lasted for less than an hour, and it had a huge impact, and I’m sure that this enthusiasm will be perceived by their customers.  People like buying from businesses who know their products better, can communicate better, and who have a love and passion for what they do.

I would consider it a good idea to hold a weekly staff tasting lead by an experienced barista, manager, owner, or whoever can help further the education and spark a little excitement into those present.

Quality is not a goal.  It is a methodology of striving towards an unreachable end.

A Feature on Fair Trade in Ethiopia

Fair trade coffee in Ethiopia?

By Louise Williams

11-01-2008

Fair trade claims to guarantee a better deal for third world producers. But are producers really getting such a good deal? Louise Williams has been to southern Ethiopia to find out what benefits fair trade is bringing coffee producers.  more…

There is an accompanying sound clip that gives some insight from our friends at Stumptown Coffee in Portland.

Bookish Coffee: Denton, TX

January 10, 2008 · Filed Under Coffee, Coffee Industry, Roasters, Texas Roasters · Comment 

I received an email today from Brian Daskam requesting that we add his company to our list.

He writes,

I just ran across you site on the Coffee Geek Forums(coffeegeek). It’s good to see someone promoting the coffee scene in Texas.

I started Bookish Coffee in the summer of 2007. We are a small roaster serving the Denton, Texas area. Please feel free to ask or check out the website if you have any questions.

thanks,
Brian Daskam

Their website (BookishCoffee.com ) gives a mission statement. It says,

We launched bookishcoffee.com in the summer of 2007. It could have been bookishcoffee.org for the sense of mission we brought to it. After experiencing the sublime flavors and aromas of truly fresh coffee for ourselves we wanted to give our neighbors a fresh, local option for coffee too.

We think you’ll like the detail and passion we bring to our craft. And we agree with G.K. Chesterton that, “There are far more blunders in a big shop than ever happen in a small shop, where the individual customer can curse the individual shopkeeper.” We’re small enough to take your criticism and appreciate your praise.

I love it when a roaster goes into this business for the right reasons. Best of luck to Bookish Coffee!

 

Now Hiring: Coffee Slingers in Oklahoma City, OK

January 6, 2008 · Filed Under Barista, Baristas, Coffee, Coffee Industry, Now Hiring, Oklahoma, Retailers · Comment 

I know this is a Texas industry site, but our neighbors to the north don’t seem to get enough love. We don’t mind sharing occasionally.

Found on their Myspace page,

Also taken straight from the Texas Coffee People forums,

What is a coffee slinger?
A craftsperson, Barista, the unsung hero.
You want to sling coffee? you must love all things coffee. You drink more double espressos each day than most people drink in a month. You believe that the pursuit of coffee perfection is your goal and just may be attainable.
You want to work full or nearly full time. You want to change the world one mind.-blowing cup of coffee at a time. You want learn to make exceptional espresso and silky steamed micro bubble milk and watch customers faces as they light up with extreme excitement at your handcrafted creation. Its an art! You want to tell everyone to try a truly well crafted espresso and then they will know why it is so good.
We want you! Join the crew and train to become a Coffee Slinging Barista. We train hard 4-6 weeks before you are certified as a Barista and we demand perfection in every drink every time, every day. We pay good with a few little extras, treat you like a future coffee rock star, give you good hours, free coffee, respect accountability and ongoing coffee training to empower your soul and your mind.
If you are all of these things and more then we need to make beautiful coffee together. We don’t take any applications.

Here is what to do: Write a 300-400 word essay/diatribe/dialogue about why you are the future coffee slinging Barista we are looking for and why coffee is important to you.
With a Resume
E mail to CoffeeSlingers@hotmail.com
And we will call you in for an interview
Coffee Slingers Coming soon

Sounds promising! Best of luck to Coffee Slingers. Check out their Myspace page.

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