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Happy Holidays!
From Texas Coffee People, to you and your families. Have a safe and happy season, whether you celebrate Christmas, Channakah, Kwanza, or just the Winter Solstice. (we don’t discriminate here)
Be Merry!
(and may your cappuccinos look nothing like this! )
I’ll be out of town for about a week.
If any of you are traveling, have a safe trip, and
don’t forget to bring some fresh roasted coffee along for the journey.
(I know I’ve got about 1.5lbs. ready)
Winter and Coffee
Here’s a thought. I know that colder weather usually brings the idea of higher coffee sales. How true is this really? Aren’t frozen blended drinks at least as popular as traditional espresso-based drinks and brewed coffee? Is not the markup higher when there is less substance involved (read: crushed ice by volume)?
Or is this thinking flawed, and sales actually DO increase during the winter months?
My experience has told me that people are more likely to hang around in the shop when it’s colder outside. It appears as though just the experience of BEING in a coffee shop is a comfort to a lot of people when it’s cold outside. Even if they only order one flavored latte and maybe a side-item (i.e. - pastry) to last for an hour or three.
Do you find it easier to sell purist type drinks like the Traditional Cappuccino, Macchiato, or straight Double to regular customers, or do you find that people will usually stick to their “usual” as a comfort item when the temperature outside drops?
Does it even really get THAT cold in your part of the state?
Do you still sell a lot of iced and/or iced blended drinks despite the weather?
In short, how does the weather affect the products you sell?
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